MARKET ENTRY STRATEGIES
KMG Japan provides healthcare companies with the strategic advice
they need to make the right decisions on how to most effectively
enter the Japanese market. The Japanese healthcare market is one
of the most dynamic markets in the world. It is huge and it is
expected to continue to expand, especially with the rapid aging
of the Japanese population. In the pharmaceutical arena, Japan
is the second largest single market in the world, topped only
by that of the US.
Successful
entry into the Japanese healthcare market is achieved through
the creation and execution of informed market entry strategies.
KMG Japan knows that recognizing and understanding the current
structure as well as the dramatic changes sweeping through Japan's
governmental, social, and economic systems is the first step to
success. The second step is to use that knowledge to create the
most effective market entry strategy. The five basic choices available
to the foreign healthcare company seeking to expand its market
to Japan are:
- Technology
transfer (licensing)
- Use
of an Agent or Distributor
- Establishment
of a Branch Office
- Joint
Venture
- Creation
of Wholly-Owned Subsidiary
Although
the choices for market entry are similar to those for other regions,
the implications of each choice can be markedly different in the
Japanese healthcare environment. It is here that KMG Japan can
provide clients with the knowledge, experience and advice they
need to make the correct choice for market entry. KMG Japan provides
the following services to companies wishing to develop strategies
to enter the Japanese healthcare market:
- Industry
briefings
- Contract
development
- Inplementation
of technology transfers
- Analysis
of competitive companies/products
- Advice
on accelerating the commercialization process
- Briefings
on the clinical and preclinical organizations structure in
Japan
For
more information on Entry Strategies for Japanese Healthcare Market,
or on the services KMG Japan can provide to develop Market Entry
Strategies,
please send us your inquiry
or contact us directly at:
Tokyo:
+81 (0) 3 3433 1264
USA: +1 301 325 3718
