Your Japanese Healthcare Market Specialists

KMG Japan knows that recognizing and understanding the dramatic changes sweeping through Japan's governmental, social, and economic systems is the first step to success. Japan bears all the hallmarks of an extremely fertile market. Its population of 126 million is one of the most rapidly graying societies on the planet, opening up a market of epic proportions to foreign manufacturers. In the next 25 years, the over-65 portion of Japan is slated to grow to nearly 30 percent of the total population. It also has a universal health system, through which the Japanese Ministry of Health, Labor, and Welfare (MHLW) has vowed to support innovation by keeping pharmaceutical prices at a premium.

Our experience has shown that informed market research is crucial to understanding the Japanese healthcare market and to building an effective entry strategy. For example, perceptions of disease can be different in the Japanese market. Estimating the patient population and market potential of some disease classes may be difficult because Japanese experts define the diseases differently to the way Westerners do. It could be the same disease, but it might have a different definition or different pattern of care. There may also be cultural factors or social stigmas prompting denial of the existence of such diseases as depression. On the other hand, some diseases, such as eye allergies are much more prevalent in because of a particularly allergenic pollen from Japanese cedar trees. Consequently, the market for anti-allergy eye drops is much larger in Japan than it is in Western countries.

KMG Japan has an extensive background in conducting market research in Japan. We have designed, conducted and analyzed numerous research studies on a wide range of new drugs, technologies, diagnositics and services among others. KMG Japan can provide market research for its clients covering issues such as:

Initial "first look" market overviews
Analysis of emerging trends
Analysis of factors affecting market directions
Evaluation of new and emerging technologies
Search & assessment of R&D developments
Interviews with industry & government officials
Ministry of Health and Welfare requirements and legal issues affecting market activity

For more information on Trends in the Japanese Healthcare Market, or on the Market Research services KMG Japan can provide, please send us your inquiry or contact us directly at: